Since starting her first agency at only 25 years old – which she sold 20 years later – ROXANA LISSA has been a synonym of a true PR success story based on entrepreneurship, passion, and perseverance
For nearly three decades, she has cultivated more than professional partnerships; she has nurtured lasting relationships across multiple areas of expertise
These bonds, forged through trust, shared successes, and an unwavering commitment to excellence, are the foundation upon which Blue PR was born. Blue PR is Roxana Lissa’s third PR agency
Her journey has been defined by the belief that authentic relationships are the driving force behind impactful PR campaigns
From the early days of her career to the present, she had the privilege of collaborating with visionary individuals, businesses, journalists, influencers, and organizations. She has witnessed industries evolve and trends come and go. One constant has remained through it all—the power of meaningful connections